A Spin Master

Our next prime minister is a spin master. He started his career as a furniture salesman and has since honed his sales skills to near perfection. His most successful job was ambassador to the UN, where he “sold” Israel in the best possible way. He is still a salesman; the difference is that what he is selling now is himself. Bibi selling Bibi.

Bibi keeps saying, to anyone who will listen, that he’s doing his very best to put together a wide government, a so-called “unity” government. He asked the president to help him in this noble endeavour. He is likely to ask Peres for another 14 days to form his government, so he can continue his valiant efforts to try and coax Kadima and Labour into his government.

But the truth is Bibi is not really interested in a wide government. All Bibi is interested in is, well, Bibi. Had he really wanted Kadima and Labour in his government, he would have made concessions on the political agenda; he would have agreed to rotate the post with Livni (as the election results mandate); he would have eased on the rhetoric against a two-state solution. He has done none of the above, for the reason that his one and only goal is to be prime minister. And alone. And for as long as possible.

So he’s now spinning us all. Expect him to devote a major part of his inaugural speech to his “relentless efforts” over these past weeks to form a “unity” government. Don’t be fooled. He is preparing his excuse for the future, for when his right-wing band of hallucinating morons will lead him to failure. Then he can turn around and blame Livni and Barak for failing to join forces with him now.

Whichever way you spin him, Bibi will land on his feet. As all good salesmen do.

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