Would you buy a Bin Laden brand perfume?
For the time being this is only a theoretical question, as such a perfume does not exist. But the Swiss-Saudi businessman Yeslam Bin Laden, a half-brother of the notorious terrorist, has just received legal authorization from a court in Switzerland to trademark the name “Bin Laden”.
Although there are no “immediate plans” to go commercial with the new brand, Mr. Bin Laden does plan to market a perfume under the name “Yeslam” later this year. I’m sure it will be a hit in France.